Strategy Breaks is a new concept in the IPL this year like KKR's multi-captain theory. And it is just as stupid as the multi-captain idea.
Harry Catchpole writes in his article, "Lalit modi's addition to IPL-2 of a tactical timeout - is the most transparent commercialisation since....well since the IPL re-branded a six as a 'DLF maximum'."
The game of cricket revolves around the key factor of momentum, be it test cricket, ODI's, or T20. After a break the batsman who is well set in takes time again to settle in, and in a fast paced game such as twenty 20, this is not advisable. There is little cricket in this strategy breaks and the Chennai Super Kings coach has agreed that he was at loss of words to tell his team during this break.
The IPL got Rs. 300 crore in television advertising last year and this time a 10 second slot is worth Rs. 4 Lakhs. So due to the break 2.4 crore is earned each match.
Sachin Tendulkar and many others are against this time out, and this will not be followed in the twenty 20 world cup. (Hooray). At least common sense prevails in some place.